![]() The Cold War resulted in increased spending on the development of defense technology in the 1950s and 1960s. NASA Zero Defects award from the Apollo program Zero Defects was not the first application of motivational techniques to production: during World War II, the War Department's "E for Excellence" program sought to boost production and minimize waste. Crosby, a quality control department manager on the Pershing missile program at the Martin Company, though at least one contemporary reference credits a small, unnamed group of Martin employees. The development of Zero Defects is attrubuted to Philip B. Zero Defects involves reconditioning the worker "to take a personal interest in everything he does by convincing him that his job is just as important as the task of the doctor or the dentist." : 4 History : 4 This stands in contrast to activities that affect the worker directly, such as receiving a paycheck in the correct amount. Zero Defects seeks to directly reverse the attitude that the number of mistakes a worker makes doesn't matter since inspectors will catch them before they reach the customer. It is directed at motivating people to prevent mistakes by developing a constant, conscious desire to do their job right the first time." : vii - James Halpin, Zero Defects: A New Dimension in Quality Assurance " Zero Defects is a management tool aimed at the reduction of defects through prevention. ![]() "The measurement of quality is the price of nonconformance" ![]() "The performance standard is Zero Defects" "The definition of quality is conformance to requirements"
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